Although individual users were the first to use social media, only companies have given a strategic role to these new tools, integrating them into their marketing plan. However, not being the director of a company doesn’t mean that we cannot promote ourselves. These are the four principles that will help you achieve this:
1. You are your own business
Actually, you are the director of the company Myself, Inc. As a company, you have designed a business model. You have specific professional and personal interests and you are aware of your abilities. You know how you differ from other people, what products or services you offer and what problems you help to solve.
Obviously, you need a strategic plan. You have a personal and professional goal in the medium/long term that points the next phases to follow and the resources you will need in this journey.
2. The company you work for is your client
If you are your own company, the company you work for is, therefore, your client. The time when people joined a company at age 20 and left it at age of 65 is over. The company is not a second home, but a client we offer our services to help them grow up.
This approach is useful to always maintain a professional relationship with our company. Some workers tend to think that, by the fact that they have worked for a company for 10 years, they can take certain liberties and neglect professionalism. This is a mistake.
Obviously, this relationship with the company demands a higher level of self-demand, but at the same time, it also offers a higher degree of autonomy because we know that our job security doesn’t come from the company but from ourselves.
3. Invest in yourself
Like any business, you have your own program of Innovation and Continuing Training. With an open mind, you are always willing to improve, learn and explore new fields.
Your training program is not limited to the training offered by the company you work for. Your goals go far beyond because they are related with your own business model and your strategic expansion plan.
Try to be aware of new trends, identify what knowledge and skills could make you more competitive. Attend seminars, conferences, trade shows. Identify the leading experts and learn from them. Search your competitors and analyze their offer.
4. Create your own brand
Obviously, you also have your own marketing strategy. Use all the knowledge and know-how accumulated over the years in your daily work and other activities to make yourself known and to create a reputation.
Design a blog and offer your knowledge, take care of your LinkedIn profile and try to join groups related to your professional interests, engage with your community, advice other professionals.
Some companies may feel threatened by those employees who adopt this strategy of self-promotion. They may prefer traditional employees, who are nothing more than pawns. However, this perspective, besides being wrong, is negative for the own company.
Employees who promote themselves, who are a referent, are not only getting notoriety for themselves, but they are also helping to promote the company they work for, because a company with great employees is perceived as a great company.