Data is very ambiguous. It often doesn’t give you a clear answer to the question; “What should I do?”, which is really the question you hope that Big HR Data will help you answer. To get to that point, you must take your data and convert it into knowledge. The question is; what will you see when you stare at the data? The answer is clear but not very encouraging.

I have previously argued that psychology has a lot to offer us in our understanding of how we work with data. This is also the case when we need to understand what we look at Big Data. Big Data is a much hyped term which essentially just refers to a lot of data – a lot of data in terms of volume, variety and velocity. But a lot of data it is and you therefore need to cut and…